CHICAGO–(BUSINESS WIRE)–Market Track, LLC, a leading provider of market intelligence solutions based on comprehensive analysis of the advertising and promotional landscape, has partnered with Competitive Promotion Report, LLC (CPR), the exclusive provider of trade pricing and promotions data in the health, beauty and wellness (HBW) sector of the consumer packaged goods industry.
The strategic partnership connects Market Track’s qualitative promotional data with CPR’s integrated trade spending and financial analytics to provide HBW manufacturers and retailers with the only complete view of promotional behavior for both national and private label brands. This comprehensive look into differing promotional strategies offers actionable insights that can ultimately help HBW clients improve their bottom line and ROI.
Commenting on the CPR partnership, Dennis Moore, President of Market Track, said, “The health, wellness and beauty sector is such a sizeable portion of the consumer packaged goods industry and by combining CPR’s integrated suite of solutions with Market Track’s analytics data, clients will have otherwise unavailable access to valuable competitive insights.”
Glenwood Davis, President and CEO of CPR, added, “Our new partnership with Market Track is extremely important because it will allow CPR to integrate the Feature Vision promotional ad activity with our retail margin, brand profitability and optimization financial metrics in order to deliver actionable analysis and insights that drive ROI for our clients.”
About Competitive Promotion Report
Competitive Promotion Report, LLC (“CPR”) provides leading Health, Beauty & Wellness manufacturers and retailers with unique & proprietary competitive intelligence, analytics & insights focused on financial metrics that include category and brand profitability and portfolio optimization to increase ROI.
About Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising, brand and pricing intelligence solutions in North America. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s SaaS solutions to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit, www.markettrack.com.
The Pollack PR Marketing Group
Stefan Pollack/Megan Gallagher