There were more than 2,400 health, beauty and wellness items launched in 2015. And if historical percentages play out, of those less than 10% will emerge as successful brands with “staying power.”
Hamacher Resource Group compiled a comprehensive analysis of the top 44 brands that broke through and resonated on store shelves in 2015 based on sales and distribution within chain and independent pharmacies. And GlaxoSmithKline’s Flonase headlines that list, posting first-year sales of more than $331.9 million across total U.S. multi-outlets, according to IRI figures for the 52 weeks ended Feb. 21.
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