Brand Leaders Need a Competitive Edge
To be a brand leader in the health, beauty, and wellness (HBW) industry, you must understand your competition.
Our strategic solutions provide you and your team with robust competitive intelligence not available from any other source.
This unique insider information gives you the competitive edge you need in order to innovate and effectively plan your strategy. CPR is your reliable source for trade costs, spending, margins, list price changes, deals and allowances, retail prices, new products, package and ingredient changes, and more.
Explore our business solutions. Then contact us, and we will show you just what actionable competitive intelligence and insights can do for your bottom line.
“In order to increase distribution, we needed to show greater profitability than our competitors. Using net pricing from the CPR Detail Report along with syndicated sales data and retail sales, we calculated profit dollars by SKU and brand. Even with lower retail sales, the profits for our new product line were greater than 75% of the SKUs in the stores. This knowledge helped us convince the retailers, and we achieved distribution and met our sales goals in the second year after introduction.”
“New Product Flash has allowed us to be proactive and take steps to maintain our distribution when we anticipate a competitive threat. It has definitely helped us keep our field force ahead of the curve. No longer do we have to depend on our sales people and brokers to keep us up-to-date.”
“Wow! What a great service! Using PCA, we have been able to add value for our retail customers and better position our company against our competitors. In many cases, our retail clients were not aware of the national brand changes until we made recommendations to better reflect them with our packaging”