CPR’s IDM platform considers multiple metrics in context with the retailer’s margin objectives to understand how various strategies can impact ROI.
Our Integrated Data Management (IDM) is an advanced analytics solution that leverages our proprietary trade pricing & promotions data from the CPR database with IRI, Nielsen and other client provided data to uncover new insights not available from any other source. Using IDM, CPR is able to address specific business challenges faced by our clients using fact-based analysis identified in a variety of deliverables to include:
Only CPR can provide you with a financial view on how various brands impact the retailers' bottom line. We provide you with fact-based analysis to align you pricing & promotional strategies.