CPR Product Intelligence

CPR Product Intelligence

CPR Product Intelligence

CPR’s Product Intelligence offers a “suite” of three solutions to help our clients gain valuable competitive intelligence on specific products and brands

New Product Flash (NPF) provides our clients with competitive intelligence on new products 6 – 8 weeks prior to distribution in the marketplace!
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  • Provides detailed competitive intelligence on national brand new product introductions 6 – 8 weeks prior to distribution
  • Includes an actual image of the packaging for most new products in addition to list price, retail price range, ingredients and rating
  • All Users receive e-mail alerts to notify you of new products in your categories
  • Database includes 5+ years of new product history
  • Search database by brand, manufacturer, ingredients, list/retail price, package size, ranking, description or any combination
  • See a sample report for more details. NPF Sample Report
    Use Package Change Alert (PCA) to keep abreast of any changes to existing product packaging made by your competitors
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  • Keep track of all package changes on existing packaging in the market (design, copy, size, type, etc.)
  • Identify new marketing claims and/or call to action and changes to ingredients
  • Review old and new packaging side-by-side (360 view)
  • Receive monthly e-mail alerts notifying you of all packaging changes in your categories
  • No need to visit stores to get new packages
  • Database contains more than 25,000 iterations of national brand packaging (more than 5+ years of history)
  • See a sample report for more details. NPF Sample Report
    Our clients use Ingredient Change Alert (ICA) to develop sales & marketing strategies based on active & inactive ingredients added and/or deleted and to identify ingredient change trends
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  • Database contains 5+ years of history with more than 13,000 iterations of national brand ingredient changes
  • View package image and ingredient changes side-by-side and see detailed changes
  • Obtain detailed information on active and inactive ingredient additions and/or deletions
  • Receive monthly e-mail alerts notifying you of all ingredient changes in your categories
  • Search the database by category, product form, manufacturer, brand or UPC
  • Identify and establish ingredient change trends by brand, product, manufacturer and category
  • See a sample report for more details. NPF Sample Report