MARIETTA, GA — Competitive Promotion Report, LLC (CPR) unveiled the National Brands and Store Brand advanced analytics tool today to help health, beauty & wellness manufacturers and retailers optimize the balance of national brands and store brand to maximize retailer’s profit, encourage category growth and improve market share. CPR created the new tool, part of its Integrated Data Management database, to leverage their proprietary national brands and private label trade pricing and promotional data with other client-provided syndicated data. The combined data is used to build a National Brands and Store Brand Profit & Loss Statement. . . .