Within the toothpaste category, Colgate Total and Crest 3D White were the two brands from their respective manufacturers that displayed the highest sales, and they both displayed higher units sold on promotion (28%). Sensodyne Pronamel was the top brand in toothpastes for GlaxoSmithKline, and it saw a much lower percent of promotion than other top brands (15%). For the last 52 weeks, sales were up compared with the previous 52 weeks for both Crest 3D White (23%) and Sensodyne Pronamel (15%), while sales were down for Colgate Total (-3%).

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