Market Track Partners with Competitive Promotion

CHICAGO–(BUSINESS WIRE)–Market Track, LLC, a leading provider of market intelligence solutions based on comprehensive analysis of the advertising and promotional landscape, has partnered with Competitive Promotion Report, LLC (CPR), the exclusive provider...

Bayer leads sales, ads in nasal sprays

The nasal spray segment is up 2% from the previous year in the drug channel. Nasal spray segment leaders Afrin (Bayer), NeilMed and private label have all increased sales in the last year. Private label nasal sprays and Afrin both rose 6%, while NeilMed sinus rinse...

Breaking through the sea of sameness…Emerging Brands

There were more than 2,400 health, beauty and wellness items launched in 2015. And if historical percentages play out, of those less than 10% will emerge as successful brands with “staying power.” Hamacher Resource Group compiled a comprehensive analysis of the top 44...

Prices steady, sales up in cold/allergy/sinus

In the cold/allergy/sinus category, private-label products led the market with $1.476 million in annual dollar sales, while the next largest brand by share was Zyrtec with $341 million. After Zyrtec were Claritin, Alka-Seltzer Plus and Allegra with $232 million, $211...

Promotions, price increases stir up vitamins

In the vitamin category, private label leads the one and two-letter segment, with $425 million in annual dollar sales, according to the latest Promo Watch report from Drug Store News, Competitive Promotion Report and IRI. Nature Made, Nature’s Bounty and Rexall...