In the past 12 months ended April 19, Zyrtec (Mc-Neil Consumer Healthcare) continues to dominate the allergy category with total retail sales of $332 million. During the same time, Claritin, Allegra and Nasacort also displayed high retail sales (see Figure 1). Among the five top brands, the average list and retail price is $13.40 and $18.45, respectively. Zyrtec has the highest average retail price of $20.03, while Claritin has the lowest average retail price of $16.79 among the five brands evaluated.
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